Pornhub and Sorayama Debut Exclusive Apparel Collection Featuring Iconic Logo Redesign

Pornhub and Sorayama Debut Exclusive Apparel Collection Featuring Iconic Logo Redesign

Pornhub x Sorayama collaboration introduces limited-edition apparel, marking the first-ever reimagination of the Pornhub logo, supported by a campaign featuring adult star Kazumi

NEW YORK (December 7, 2023) – Pornhub, the world's premier adult entertainment community, announces today the launch of a collaboration with world-renowned artist and Japanese illustrator, Hajime Sorayama. Celebrated for his distinctive fusion of sensuality and technology, the Pornhub x Sorayama collaboration comprises a limited-edition apparel collection, marking the first-ever reimagination of the iconic Pornhub logo. The specially designed logo is now featured on the Pornhub website, replacing their iconic emblem in celebration of the launch.

"Hajime Sorayama is a visionary, whose work consistently sparks contemplation and delivers profound commentary, ” said Alex Kekesi, Head of Brand and Community, for Pornhub. “That’s why we felt completely comfortable placing our brand identity in his hands. We are honored to work with a living legend of this caliber and hope that our fans are as excited about the arrival of this latest line as we are. ”

The Pornhub x Sorayama collaboration presents a limited edition collection, featuring two distinctive hoodie designs and t-shirt designs. Among the highlights is the striking Pornhub x Sorayama emblem alongside Sorayama’s visionary depiction of an angelic fembot and devilish mascbot in a sensual embrace. Complementing the apparel, the collaboration also introduces a chrome embossed keychain, featuring the reimagined Pornhub logo, alongside a vinyl sticker— an iconic token commemorating this fusion between eroticism and artistry. The collection is now available to shop exclusively on pornubapparel.com

"We need to understand as human beings that we cannot survive without sex," said Hajime Sorayama. "Even though on many fronts humanity has advanced in the 21st century, the truth remains that we live in an increasingly war-torn world where censorship is also at an all-time high. This is the reason why I create porn-fetish paintings, to reveal these truths. I believe Pornhub has the same mission, with their values on the importance of liberty of expression, and freedom of sexuality.”

Bringing the collection to life is model, adult performer, and social media sensation Kazumi, who models the exclusive collaboration in a campaign. Kazumi’s bold approach to sex work and fearless challenge of stigmas around sexual confidence mirrors the embrace of human sexuality embodied by the Pornhub x Sorayama collaboration.